On this episode I’m chatting with Rob Abrahams, Founder & CEO at COAT Paints and we’re discussing what it’s like to reimagine a 1,000 year old product. We discuss Rob’s transition from automotive to consumer products, how Coat is aiming to modernise both the front end and back end of the paint industry, why the DTC model is central to Coat's business strategy and certainly NOT dead, how TikTok is gaining importance for engaging their consumers and its impact on the home DIY movement, and how a pair of sweatpants was central to the inception of the brand. This podcast is brought to you by our mates at Shopify. Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here: https://www.shopify.com/uk/enterprise?utm_source=your-basket-is-empty&utm_medium=email&utm_campaign=24q4_cneparme_ne_media_partnerships&utm_content=enterprise-uk-en-newsletter-1 Checkout Factory here. Sign up to our newsletter here.