On this episode I’m chatting with my friend and long time collaborator Luke Hodgson, co founder of Commerce Thinking & High Cohesion. This is a new format I’m trialing where Luke and I pick off topics and debate them. I’ll admit I’m taking a lot of reference from Pichfork’s under or over Youtube series and Food 52’s overrated content. For this conversation, we’re debating experiential retail. We cover why new luxury focuses on knowledge rather than just price ,the Commerce Thinking team’s Field notes from cities and how it reveal consumers interests, why community plays a crucial role in modern retail, how luxury experiences can sometimes feel intimidating, how brands like Kith, Arket and Rapha are approaching retail, and of course, our final thoughts on whether experiential retail is underrated, overrated or just rated. This podcast is brought to you by our mates at Shopify. Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here: https://www.shopify.com/uk/enterprise?utm_source=your-basket-is-empty&utm_medium=email&utm_campaign=24q4_cneparme_ne_media_partnerships&utm_content=enterprise-uk-en-newsletter-1 Checkout Factory here Sign up to our newsletter here.