“I just listened to my very first podcast from Anika titled, “Saul Colt: Don’t Make Your Marketing Boring,” and must I say I am obsessed. I learned so much from her roughly 40-minute podcast about marketing then I have from taking numerous marketing courses at my university! My overall takeaways from the podcast were that the most important facet to successful marketing strategies are to be authentic. Moreover, Colt was saying how brands do not use the data of taking our personal information (such as our birthdays, names, etc.) to their advantage as a way to create personal relationships with customers. I never actually thought about how many times I have actually handed over my personal privacy to certain brands and companies and have never gotten something in return- in fact, I just get my inbox flooded by BOGO deals. My favorite part about the podcast was listening to Colt’s company's’ success from their sky writing marketing idea as a way to promote a cloud-based service, and how they hired 5 planes to write over a 9-mile radius right on top of the AT”Read full review »
Nicole Antounian via Apple Podcasts ·
United States of America ·
08/27/22
“I greatly enjoyed listening to this podcasts. I'm a new listener but have enjoyed each episode! I like the and appreciate the different perspectives each guests brings and listening in on discussions revolving around trends in the industry. Each guest has a lot of valuable experience and...”Read full review »
bossgurl100 via Apple Podcasts ·
United States of America ·
08/30/22