Description
Are you tired of hearing about copywriting and how important it is, but not being sure what it means?
Learn what form copy can take, what it should do, and who you need to write it as we explore the history of copy and what it looks like in the wild.
Plus, learn the mental processes that copy must take your audience through and why having a giant audience simply won’t work.
And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/
Part of the Curious Business Story Series
Growing up, when I heard the phrase “rebel spirit,” I thought of something pretty different from what Ann Bennett is going to talk about on today’s episode.
I promise, there will be no exorcisms required.
Do you want to learn more about that inner voice...
Published 12/05/23
Today, we're going to think back in time and we're going to go back to the original method that I use to create this podcast.
We're going to make some pretty shocking announcements in this episode, but I'm also going to help you think about whether or not you should be making shocking...
Published 12/05/23