If you’ve ever wondered why good copywriting is so powerful, today we’re going behind the curtain. It’s time to learn how copywriting works. Strategic copywriting uses proven sales psychology to move the audience through a journey that leads to two choices: purchasing or passing. Have you ever seen a sales page or sales letter? They’re long. Why? Because to do their job well, they need to take you through the 5 Gs in order. So, what are the 5 Gs, and what do they mean inside your business? Listen to this episode to find out. And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/