Confused people don’t purchase! This one, universal truth, should be at the foundation of any business messaging/writing. In today’s episode, you are going to learn how a diaper-rash cream was able to reach a selling market segment where demand already existed without having to change their messaging at all. Because you need to stay consistent in every single business conversation you have, whether that’s in person, online, or over social media or you won’t be able to sell. To find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/