Curiosity is an important tool in anyone’s marketing tool belt. And when we use curiosity to draw people in, we have to cause a disconnect between the things they know and the things they want to know. This is why curiosity-based headlines and copy will grab the attention of your unique purchasers so that they read or click to find out what information fills that gap. Motivated by this principle, you’ll see words like “secret,” “trick,” or “hack” in a lot of headlines that have historically tested well. So, how can create curiosity-enticing gaps in the things you do and say when representing your brand? That’s a great question. Let’s down the sales psychology behind using curiosity-inducing words to create a gap between what your unique purchasers know and the information they want to know. To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca