Episode 54: Getting Personal - Francesca Berrini’s Customer Insights
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Description
Isaac heads down the rabbit hole with Francesca Berrini of Unusual Cards and examines her 16 years in business along with the peculiar relationship she has with her customers as she vends primarily at weekend markets and craft fairs.
Sharon and Isaac revisit the five predictions they made for 2018 to see how accurate they were, and make three predictions for the evolution of the maker economy and maker business in 2019.
Is a maker business forever? Isaac speaks to Sierra Bailey, former owner of Manic Trout, about the decision to shut down her successful, 15-year-old jewelry business in response to physical and emotional symptoms of burnout.