Isaac heads down the rabbit hole with Francesca Berrini of Unusual Cards and examines her 16 years in business along with the peculiar relationship she has with her customers as she vends primarily at weekend markets and craft fairs.

Is a maker business forever? Isaac speaks to Sierra Bailey, former owner of Manic Trout, about the decision to shut down her successful, 15-year-old jewelry business in response to physical and emotional symptoms of burnout.