Today , we address the struggles and opportunities our local agents are up against. *Why is it that so many of our inbound agents find it hard to stand out on the international stage, while foreign agents seem to have the upper hand? *What’s stopping our inbound players from building strong, direct connections with overseas clients without constantly relying on intermediaries? *And then there’s the big question: with inbound tourism feeling like an uphill battle, why do so many agents find it easier—and more profitable—to promote outbound packages? * Can inbound tourism actually match those profits, or are we missing a strategy to unlock that potential? In this episode, we’ll explore all these challenges, from how Malaysian agents can promote inbound packages on a tight budget to staying relevant in an industry that’s changing faster than ever.  And for those of you ready to adapt and tap into new trends, we’ll discuss how local agents can stay competitive, attract direct bookings, and create a unique brand that resonates worldwide. If you’re ready to move beyond the status quo and make inbound work for you, stay tuned—today’s episode is packed with insights and strategies you won’t want to miss!