If you're an inbound tourism player in Malaysia, it's time to take control and market directly to tourists from key international markets—think Chennai, Dhaka, Sri Lanka, and Dubai.  Not only will cutting out the middlemen increase your margins, but it will also allow you to build a powerful brand that stands on its own in the global tourism industry.  When done right, this strategy will attract international tourists directly to your doorstep and, soon enough, international players will be knocking on your door, wanting to collaborate.  Ready to take your brand to the next level?  Here’s how to break free from dependency on agents and start making direct connections with travelers that translate into rapid ROI and long-term growth. Targeting the source market directly allows Malaysian inbound tourism players to build their own brand presence internationally, maintain pricing control, and cultivate a more loyal customer base. Here’s why and how to approach this strategy for effective results: