S4E10 - Marketing trends: Consumers in control, short-form video,

S4E10 - Marketing trends: Consumers in control, short-form video, the Cookiepocalypse, inclusive advertising, and more!

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Description

The digital marketing world moves incredibly fast! New channels and marketing trends are popping up every couple of months, consumer needs and expectations have shifted dramatically, and we are definitely not out of the woods when it comes to changes with data and privacy. In this episode we’re chatting about 5 major trends that we’re seeing in the marketing industry: Consumers being in control Short-form video content Brands soul-searching for greater purpose The “Cookiepocalypse” Inclusive advertising done authentically What other marketing trends are you seeing? Let us know by connecting with us on socials. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates If you’re enjoying our podcast, please leave us a review on Spotify or Apple Podcasts. Belle & Liz. x

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