Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management. In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don’ts that are top of your list? Please let us know on socials… Instagram - @yourmarketingmates  LinkedIn - linkedin.com/your-marketing-mates    And if...

Mates, we’re back! It’s been a hot minute between episodes because life has been all kinds of busy, but we’re here and happy to be back in your ears. This week we’re channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session. Without further ado, let’s dive...

For those of you that have been tuning in for a while, you’ll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead. Culture Amp - Culture First podcast Women In Digital Membership  Marketing Millennials - Socials, podcast, and newsletter Cat Matson podcast - “Speaking with Confidence” The Panic Years by Nell Frizzell (book) Brianna Johnston - Social Media Expert & Business Coach SEMrush -  platform often used for keyword...

This week we had the absolute pleasure of sitting down with Linh Diep, two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being! For those of you that aren’t familiar with Assisterhood, it’s a mentorship program for up-and-coming talent in creative industries. Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year. Tune in to hear more about the program and get...

As we enter the new work week, you’re likely sitting down with a cuppa and starting to plan out the next few days. Guesses are you’re feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis. If you’re in Group B, our old friend “Procrastination” is likely to rear its ugly head. But don’t fret, the Pomodoro Technique is here to get you back on track. The Pomodoro Technique is a time management system that encourages you to work in...

Put simply, readability determines how easy or difficult it is to understand a piece of text. When you consider how much copy a marketer writes in a day, whether that’s social posts, emails, blogs, or website copy, readability is pretty darn important. The tools we explore in this episode include: Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics. WebFX Readability...

Although the title of this episode is pretty bold, we’ve got something a little different and fun in store for you this week… We’ve compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If you’ve got something that hasn’t made our list, please share your corporate pain with us. You can connect with us on socials: Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates   See you next week, mates! Belle &...

It’s still relatively early in the new year (although March is creeping up incredibly quickly!), which means it’s the perfect time for you to undertake a little personal brand audit. Did you have a Myspace when you were younger (gah, cringe)? Or maybe you’re like Belle and have had sporadic Twitter phases on and off for the last 10+ years… In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflects...

Chances are you’ve heard about ChatGPT by now…the OpenAI chatbot that is taking the internet by storm! As a marketer you’re likely on one of 2 teams: Oh no, it’s happening, robots are here to take my job. The answer to my writer's block prayers have been answered.  In this episode, Belle shares some ways that she has been using it as an ideation prompt…   What’s your stance on ChatGPT? Connect with us on socials and join the conversation. Instagram - @yourmarketingmates LinkedIn -...

Welcome back, marketing mates! Oh we’ve missed you, and it’s delightful to be back in your regular podcast schedule.  We’re kicking off 2023 (and Season 6!), sharing our word of the year, and reflecting on whether we achieved our 2022 intentions (see S4E5).  For those of you new to the Your Marketing Mates community, welcome - we are excited to have you here! In this episode, we also share a whirlwind update on what’s been happening since our last episode and how our careers have progressed...

Welcome to the final episode of Season 5 AND 2022 marketing mates! What better way to round out the year than with one of our favourite types of episodes…a resource roundup! If you’re a book lover that’s looking for some quality reading over the holidays, we’ve got some goodies for you! Liz’s resources: Stocksy - stock photography website I Didn’t Do That Thing Today by Madeleine Dore (Book) Radical Candor by Kim Scott (Book) The Crown - Season 5 Belle’s resources: Life Is Tough But So...

You’ve probably heard the term “emotional intelligence” and you may be wondering what this means and why it’s helpful in the workplace (and life in general)!   In Jamilla Rizvi’s book ‘Not Just Lucky,’ she gives a great breakdown: “In basic terms, having emotional intelligence means you’re able to recognise and manage not only your own emotions but the emotions of others. “   This week we discuss the 4 pillars that contribute to emotional intelligence: Self-awareness Self-management...

Welcome back, marketing mates! It’s the time of year when there are events happening left, right and centre - industry awards, Christmas parties, social meetups…  If you’re looking to expand your professional network (and get a head start on 2023), in this week’s ep we share 5 networking hacks to keep up your sleeve: Attend industry events  Connect with businesses or brands you love Lean on your friends Check out virtual events  Find an existing community to join Happy party season! Let...

If you’re yet to adopt the new social media kid on the block, this week we give a rundown of the BeReal social media app - what it is, who is using it and how brands are embracing it as a marketing channel. It’s nice to (finally) see an authentic, unfiltered, ad-free social app but only time will tell whether it will stick around. Meta and TikTok are already creating similar in-app functionality to stay competitive…   Do you use BeReal? What’s your hot take? Let us know on socials…  ...

It’s that time again! Resource Roundup o’clock. If you’re looking for some new books, this episode is certainly for you… Liz’s resource recommendations: I Know How She Does It by Laura Vanderkam (book) Meltwater (media monitoring) The Diary Of A CEO with Steven Bartlett (podcast) Pretty Little Marketer (online community for social marketing)   Belle’s resource recommendations: Miro (collaboration software) How To Make The World Add Up by Tim Harford (book) “How to build a great...

Raise your hand if you've ever felt guilty about not completing your ever-growing to-do list...  Same friend, same. This week we're discussing a fabulous article from the Harvard Business Review - “You’re Never Going to Be “Caught Up” at Work. Stop Feeling Guilty About It.” Shame and guilt can have two very different (and often negative) impacts on how you approach your to-do list, so we're sharing some tips on how you can embrace more self-compassion, celebrate your wins and practice...

Competitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process. In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analysis: Profiling your top 5-10 competitors Understanding competitor offerings Identifying...

More often than not strategic planning is put in the “too hard basket”, but it’s essential that you carve the time out of your business-as-usual (BAU) routine to set the long-term vision for your business. Spoiler: it also helps to make your short-term more effective and efficient! In this week’s episode, Belle shares the steps she’s gone through to shape the H2 goals with her team: Identify the problem - objectives and timeframes Analyse trends and benchmark data Define success metrics...

Being in marketing, we have all experienced that dreaded “oops” moment after we’ve hit send on an important email - forgetting to link an attachment, typos in the subject line, broken links, sending to the wrong email segment…we could go on. After you’ve taken a big breath and identified the mistakes in your campaign, the first step is determining whether it needs a response - will you send a follow-up email, apologise on social media, send a physical apology letter, or do all of those...

Welcome back, marketing mates! We’re back from our break and kicking off Season 5 with all the social media updates that have been rolling out over the last little while. This episode is a great way to quickly get up to speed and impress Gen Z in your next team meeting. ;) We truly have jam-packed this ep! Tune in to hear more about… Instagram: Reel updates Grid pinning Get a Quote button LinkedIn: Highlight career breaks Profile video tools Native carousel posts TikTok: TikTok...

Hey mates! Welcome to the final episode of Season 4. We’re wrapping the season with one of our favourite types of episodes and each sharing four marketing resources that we’re loving right now.  Belle’s resources: Adam Mosseri - Head of Instagram (IGTV) @mosseri Answerthepublic.com  - social listening for content Trello - project management tool Notion - project management and note-taking software Liz’s resources: Moz Beginners Guide To SEO  Thriving in Business  podcast by Katie Martel...

We’re delighted to share our second episode in the “Chats with our mates” series. We had the pleasure of chatting with Brooke Dobbie, a Gold Coast based creative who has successfully established her freelance career and lifestyle. If you’re exploring the possibility of going out on your own or starting a side hustle, this episode is for you. We discuss: How to tap into your professional network Figuring out your rates Where you can look to find freelancer projects Highlights and challenges...

Imagine telling yourself 3 years ago that someday in the near future you’d be using QR codes on a daily basis! We certainly never would have believed it… QR (quick response) codes are now considered one of the most effective tools for personalising your marketing campaigns and user experience thanks to their ‘trackability’ and easy implementation. Here are a couple of free QR code generators you can experiment with: www.qrcode-monkey.com www.qrstuff.com Know of any particularly...

The digital marketing world moves incredibly fast! New channels and marketing trends are popping up every couple of months, consumer needs and expectations have shifted dramatically, and we are definitely not out of the woods when it comes to changes with data and privacy. In this episode we’re chatting about 5 major trends that we’re seeing in the marketing industry: Consumers being in control Short-form video content Brands soul-searching for greater purpose The “Cookiepocalypse”...