S5E4 - What is competitor analysis? The 4 steps of strategic

S5E4 - What is competitor analysis? The 4 steps of strategic stalking...

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Description

Competitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process. In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analysis: Profiling your top 5-10 competitors Understanding competitor offerings Identifying competitor strategies (channels, tactics, campaigns) Devising your plan When was the last time you did a competitor analysis? Let us know by connecting with us on socials: Instagram LinkedIn Belle & Liz. x p.s. If you're enjoying the podcast we'd love to hear from you. Please leave us a review on Spotify or Apple Podcasts.

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