If you’re yet to adopt the new social media kid on the block, this week we give a rundown of the BeReal social media app - what it is, who is using it and how brands are embracing it as a marketing channel. It’s nice to (finally) see an authentic, unfiltered, ad-free social app but only time will tell whether it will stick around. Meta and TikTok are already creating similar in-app functionality to stay competitive…   Do you use BeReal? What’s your hot take? Let us know on socials…  Instagram LinkedIn See you next week, marketing mates! Belle & Liz.    If you’re enjoying the podcast we’d love to hear from you. Please leave us a review on Spotify or Apple Podcasts.