Being in marketing, we have all experienced that dreaded “oops” moment after we’ve hit send on an important email - forgetting to link an attachment, typos in the subject line, broken links, sending to the wrong email segment…we could go on. After you’ve taken a big breath and identified the mistakes in your campaign, the first step is determining whether it needs a response - will you send a follow-up email, apologise on social media, send a physical apology letter, or do all of those things?  One of the best things you can do is be prepared. Have steps in place for if and when these facepalm moments happen, particularly if it’s a time-sensitive campaign.  Tune in now (and thank us later).  Belle & Liz. x Connect with us: Instagram Linkedin