We know it sounds controversial, but did you know you’re allowed to have more than one mentor?! Yes, really. Having multiple mentors allows you to tap into their skills and experience for different problems. In this episode, we discuss mentor mapping,  how to approach a prospective mentor, and the 6 different types you mentors you should have in your life: Work Wife / Best Work Friend The Pusher The Cool Kid The Expert The Outsider Your Younger Self If you’re interested in a more formal...

Influencer marketing is all about leveraging an individual with a community or following to share their recommendations about your brand or product. Before you rush out and find the nearest influencer, make sure you’re thinking strategically and ensuring this person will speak to the right audience for your brand. You need to be able to measure the results at the end of the day! In this ep, Belle shares her top tips for getting started with an influencer marketing campaign: 1. Set your...

If you’ve got broad knowledge and skills across a range of marketing tactics, with in-depth knowledge in a couple of areas, chances are you’re a T-Shaped Marketer! In our opinion being a T-Shaped Marketer is incredibly valuable. Particularly if you’re wanting to move into management or a strategic leadership position one day. It’s also a great way to ensure you’re future-proofing your awesome skills. When listening to this episode have a think about what you’re an expert in, or what you’d...

This week we’re sharing a simple and super effective productivity hack to help you be your best self this year! If you lead a marketing team, or just want to improve your efficiency and workflow, listen up. The Ivy Lee method is a 100-year-old strategy for helping people become more productive at work. In this episode Liz is breaking down the 4 step productivity hack, so grab a pen and get ready to make some good habits. If you have any questions about this episode or want to get in touch,...

Welcome to 2022 marketing mates! Instead of setting a New Year's resolution, this year we've each adopted a 'Word of the Year'. In our opinion, this is a kinder, more wholesome way to approach 2022 and set the tone for our personal goals.  We're not sharing any spoilers. You'll have to tune in to hear what they are...  If you've also chosen a word for the year, please head on over to our social channels and let us know what it is. We can keep each other accountable and cheer one another...

Ho, ho, how are you marketing mates? To wrap up the year, we're gifting you with a Resource Roundup: Christmas Edition! Thank you for your support this year. If you've been enjoying the podcast, please don't forget to leave us a review on Spotify or Apple Podcasts.  You can also connect with us on socials.  Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates Merry Christmas, mates. We'll be back after a little mid-season break. Belle & Liz. x

You’ve probably heard the term Personal Brand before and you’re likely in one of two groups. 1) What the heck is that? or 2) Oh yeah, I’ve been meaning to do something about that… Well buckle up mates, we’re breaking down the 5Cs of personal branding and sharing the reason’s why it helps to build your credibility and reputation within the workplace and wider industry: 1. Confidence 2. Curiosity 3. Credibility 4. Catalyst 5. Commitment (culture) ... Connect with us! @yourmarketin

We'll be the first to admit that we regret not applying for awards earlier in our careers. But...it's never too late, and we're here to tell you why you should consider applying for awards next year.  In this episode, we share our top tips on planning your applications and industry awards that you should keep an eye out for in 2022. Don't forget to connect with us on socials if you haven't already. @yourmarketingmates Belle & Liz x

Hi there mates, we're back (and we missed you)! 🎉 To kick off Season 4 we're celebrating the first birthday of Your Marketing Mates! Grab a cupcake, a glass of bubbles, or a cup of coffee and take a trip down memory lane with us. This week we're sharing our favourite parts of the last year, our challenges, and hot tips for those of you who are thinking about starting your very own podcast. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates Belle & Liz x

Often as marketers, we can get caught up in the tactics and the numbers and forget the bigger picture. In this episode, we’re chatting about the importance of building relationships with your key stakeholders (managers, executives, clients, and so on) and ways you can demonstrate your value within the workplace. ... If you enjoyed this episode, don’t forget to rate, review & subscribe ❤ You can also connect with us on socials. Instagram - @yourmarketingmates LinkedIn -...

Welcome to another episode marketing mates! This week we’re talking money and how to talk the “finance talk” to your CFO, accountant, or sales team. Often things can get a bit lost in translation between marketing acronyms and financial terms, but it’s important to clearly demonstrate the value you’re bringing through your marketing activity, with the budget you’ve been allocated. Hot tip: you always want an ally in the room when you’re about to talk money!

The word “data” can sound a little scary. So let’s start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys. In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data: 1, Audience 2. Acquisition 3. Behaviour 4. Conversions If you’re wanting to brush up on your Google Analytics skills, check out the great free online courses on Google Analytics Academy.

Let’s talk about sales! Regardless of whether you’re doing in-house marketing or marketing for clients, at some point, you’re going to work with salespeople to track and generate leads from your marketing activity. Salespeople also have so much insight about your customers that you can leverage - making them the perfect marketing wingman. In this episode, we discuss a helpful sales framework known as SPIN: Situation, Problem, Implication, Need-payoff.

This week we’re talking about one of our favourite topics - content marketing! This marketing technique is all about creating and sharing valuable and relevant content pieces to attract your audience. We’ve broken down our 4 top tips on how you can crush it with your content marketing strategy: 1. Have a quarterly content focus 2. Repurpose your content 3. FLIP IT and share a different perspective 4. Share your opinion

Drum roll, please! Welcome to the first episode of the “Chats with our mates” series, where we sit down with industry experts to hear about their specialist skills, career journeys and of course, extract as many gems of wisdom as we can. In this episode, we’re chatting with our friend, mentor, and copywriting expert, Malcolm Auld.

Last week we left you in a bit of suspense…but, the wait is over! Part 2 of our social media episode is ready for you to dive into. In our last episode, we spoke about social channel demographics and data (LOTS of data!). This week we are discussing the difference between paid and organic social content - and how you can integrate boosted posts. There are also 5 Core Pillars of Social Media Marketing that are great to keep in your toolkit. ... Don’t forget to rate, review & subscribe ❤

Following on from last week’s channel strategy episode, we wanted to cover off social media marketing as its own topic. We had a lot to say on this topic - from running through the long list of social channels to discussing demographic insights for each platform. If you enjoyed this episode, don’t forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you all! Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates

When it’s time to craft a channel strategy it’s not uncommon to feel a little unsure about where to start. Do you start a TikTok? All the cool kids are doing it… what about Instagram Reels? Should you create a LinkedIn, or maybe a Pinterest account…!? Take a breath. In this episode, we’re diving into the thinking behind channel strategies and tips for choosing the most suitable platforms for your marketing objectives and your customers.

Marketing strategies are a topic we get VERY excited about! Not only does it set the strategic tone for your marketing activity, but it’s your secret weapon to refer back to when choosing channels, targeting, messaging, and your offers. This week we're diving into 'The 5 W's of a marketing strategy'... If you enjoyed this episode, don’t forget to rate, review & subscribe 3 You can also connect with us on socials. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates

Welcome back to Season 3 of Your Marketing Mates! This season we’re doing something a little different and looking at the '10 fundamentals of digital marketing'. Each episode will cover off one skill or knowledge area to develop during your marketing career. In S3E1 we are diving into how you can better understand your customers and why this will benefit your marketing in the long term. **Spoiler alert** - it involves customer research and persona development.

Hello marketing mates! It’s the last episode of S2 (where has the time gone?!) but don’t stress, we will be back in a few weeks. We wanted to leave you with some tactical, helpful tips you can use to optimise your campaigns if they're not getting the results you're after.

It’s that time again and we’re pumped to share four new resources (each!) with you all. To be honest, we’re surprised we haven’t shared some of these gems with you already. Without further adieu, dive on in and let us know what you think of this week’s resource roundup…

May is officially dubbed “strategy season” for those of us in marketing-land, and in the lead up to EOFY there’s no better time than the present to revisit your marketing strategy, goals, customer behaviour and success metrics for the next financial year.

In this week’s episode, we’re talking about burnout - what it is, ways to recognise it and our tried and tested techniques to bring a bit more balance back into your day-to-day. Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. If you’re feeling overwhelmed, emotionally drained, and unable to keep up with constant demands, these could be some warning signs for you. Our inboxes are always open to you if you’d like to get in touch.

Brand Credibility is all about improving your brand’s reputation and strengthening the trust you have with your customers. If you’re in PR, marketing comms, SEO, or content creation, this week we’re sharing two handy (and free!) tools that we use to create credible, timely, topical content.