S3E9 - Using Google Analytics data to make informed decisions -

S3E9 - Using Google Analytics data to make informed decisions

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The word “data” can sound a little scary. So let’s start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys. In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data: 1, Audience 2. Acquisition 3. Behaviour 4. Conversions If you’re wanting to brush up on your Google Analytics skills, check out the great free online courses on Google Analytics Academy.

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