In the latest episode of Scratch, we engage in a riveting conversation with Tom Rainsford, the Marketing Director of Beavertown. Ranked among the 'Top 50 Creative Leaders' by Creative Review, Tom delves into Beavertown's inspiring journey, transitioning from a small-scale brewery to achieving an annual beer production of 5 million liters. He sheds light on the essence of genuine customer engagement, the intricacies of creative leadership, and his unique experiences as one of the founders of the Giffgaff Mobile Network. A blend of business insights and creative wisdom, this episode is a must-listen for anyone eager to learn from a seasoned industry leader.