In this episode, Eric sits down with Susan Allen, co-founder of Here We Flo, about their unique approach in the personal care market. They discuss the brand's emphasis on sustainable, natural products for period care and wellness, and its appeal to Gen Z through humour and inclusivity. Susan also touches on the brand's expansion into physical retail markets in the UK and US and the role of sustainability in their business model. This episode offers insights into developing a distinct brand voice and strategy in a competitive market.