We are joined by Dylan Jones, the CMO of Podium Nutrition in this episode. Podium has evolved from a small CrossFit supplement brand to an emerging lifestyle performance brand, with ambitions to become the leading nutrition brand for Olympic athletes by the 2028 Los Angeles Olympics. One of the key success factors to Podium’s unique brand personality is prioritizing lifestyle and entertaining content over traditional marketing. Furthermore, Dylan talks about the importance of meeting the specific needs of niche audiences to authentically ‘build credibility’. This episode wraps up with valuable insights on building a brand’s unique personality & voice to stand out, while ensure that the marketing stays fun and relatable.