In this episode, we are joined by Jose Moreno, the Chief Marketing Officer of USA Pickleball. USA Pickleball has come a long way from being a small organization with only a handful of employees a few years ago, to now being at the forefront of the fastest-growing sport in America. Their goal? - to make pickleball accessible and inclusive for everyone. One of the key factors in their success is their emphasis on creating a strong community around the sport, not just focusing on the game itself. Jose emphasizes the importance of listening and adapting constantly to truly earn the trust and support of their customers (in this case, the dedicated players). We finish the episode with some valuable insights on managing and keeping up with increasing demand for small marketing teams.