We’re joined by Dan Slagen, the CMO of Tomorrow.io in this episode. Tomorrow.io is a global weather intelligence company that has truly challenged and changed the way weather prediction operates ⛈️. Their lean marketing team of just 4 people has managed to build a powerful global brand around their service 🌎. How did they do this? 1- Storytelling, 2 - Leveraging media coverage, 3- Aligning tightly with sales, and 4- AI/automation. Throughout the conversation, Dan emphasizes the importance of taking creative swings, balancing short and long-term initiatives, and speaking the board's language (by tying marketing efforts to business impact) 🏢. He talks about how maintaining a CEO mindset as a CMO has been critical in bringing Tomorrow.io to the stage it’s at today. This episode is packed with advice for marketers who want to get more buy-in & build a better relationship with their board.