We chat with the amazing Jen Penaluna from Bigfoot Digital, a specialist SEO agency based in Barnsley. Jen joined the team just over three years ago and has quickly risen to become the SEO Manager.  The focus of this episode is all about search intent. We talk about why it is important and why you should avoid purely looking at search volumes to determine which keywords you want to rank for. Jen shares a great example throughout the episode as we talk about the word razor and how the SERP provides some very surprising results. We also cover keyword research, duplicate content, free tools, and more. Overall, the episode should help you to understand why it is important to conduct thorough research before identifying which keywords you want to invest your time and effort on.