20 Minute Marketing x Electric House.   Electric House is a social media publisher based in Birmingham. They are best know for their amazing communities such as On The Tools and On A Budget, which boast over four million members combined. If you've ever watched a funny construction video or a budget-saving video then chances are high that they are from these accounts. Electric House also supports brands with social media, campaign strategy and delivery, creative content, insight, and more. In the first of a two-part series, we chat with Abbie Swindell, Head of Social. At the 2019 Social Media Marketing Awards, hosted by SocialDay, Abbie took home the Young Marketer Of The Year. So, we feel very privileged to be able to chat about social media with her.  During the episode, we cover lots of topics that focus on socials. Abbie speaks about the value of forming communities and how this differentiates with a standard brand page. We talk about the value of TikTok and the success of a recently launched account, Ministry of Science. We discuss the impact that Instagram Reels might have. Finally, Abbie shares some quickfire tips on how you can increase engagement on your social channels.