20 Minute Marketing x Electric House. Electric House is a social media publisher based in Birmingham. They are best know for their amazing communities such as On The Tools (4 million Facebook followers),  DIY On A Budget (1.9 million Facebook members), and Ministry Of (2 million TikTok likes). Electric House also supports brands with social media, campaign strategy and delivery, creative content, insight, and more. In the second of a two-part series, we chat with Lee Wilcox, CEO. During the episode, Lee shares how the idea of a construction app transitioned into On The Tools. We chat about the challenges of trying to monetize a Facebook page and how On The Tools transformed into a full-scale social media company, which we now know as Electric House. Lee also shares some of the key decisions and mistakes that he has made along the way, including the time that he set up a Nordic walking business - in Birmingham!