We had a lot of fun speaking with Danni Johnson this week, who has been a great supporter and friend of the show over the last few months. So, we are very excited to be able to invite her to the show to be a guest. Danni currently works at Xpand Marketing, which is a full-scale digital marketing agency in Bradford. This episode focuses on a topic that Danni is very passionate about, which is LinkedIn. It is a subject that gets raised regularly on the show, but we’ve not had an episode that focuses on the platform. So, it’s about time that we dived into it in more detail. During the episode, we cover lots of different things regarding the platform by focusing on three pillars. We start by discussing optimisation and how you can increase profile visits. We then talk about content and how you can increase engagement from both your company and personal profiles. Finally, we talk about paid ads on the platform and how to get the best bang for your buck.