We chat with Elliott King this week on the show. Elliott is the CEO at MintTwist - which is an award-winning digital agency that is based in London. He is also a visiting university lecturer and hosts a podcast named WatchTime, where he talks about current trends in digital with the team at MintTwist. We start the episode by talking about some of the things that Elliott learned while in Silicon Valley during the tech boom. The focus then switches to multi-channel marketing and we talk about the user journey and how to turn a customer from a suspect to a prospect. Then, we spend some time talking about the customer buying funnel. Elliott shares insights on each level of the funnel (top, middle, and bottom). Finally, Elliott shares an example of a company that has connected each level of the funnel successfully.