We invited the brilliant Matt Davies to join us on episode #47 of the 20 Minute Marketing Podcast. After starting his career in graphic design, Matt is now a creative brand and marketing strategist that helps businesses think differently. He's worked with hundreds of clients that range in size and includes a portfolio of household names like Boots, Fred Perry, Nestle, Experian, Capital One, Specsavers, and more. He is also a co-host of the Just Branding Podcast and has a successful book titled Storyategy.   During the episode, we talk about the key elements of brand strategy. We start by asking Matt to define a brand and the importance of getting things aligned. The focus of our conversation is around four key elements of branding: why, who, how, and what. Matt discusses each element in detail and then explains how brands can ensure that all four of the elements align correctly. Finally, Matt shares a recent example of a company that delivered a great brand promise.