We're excited to share our first episode in 2021. This week we are joined by the wonderful Hannah Bryce. Hannah is the SEO Manager at Holland & Barrett, which is a multinational health and wellness brand. They have over 1,300 stores in 16 countries as well as a large online presence. Hannah is also a co-host of The SEO SAS Podcast alongside Sarah McDowell. On the show, they chat with industry leaders about SEO-related topics and news. The show recently hit 100 episodes and is an excellent resource for SEO marketers. During the episode, we chat about top-level SEO strategy and specifically how to monitor progress and plan ahead for 2021. Hannah shared insights on how to perform site audits and review performance when it comes to technical SEO, site content, link building, and more. We discussed the challenges of knowing where to invest your time and how to identify the quick wins compared with long-term gains. Hannah also shared examples of both search intent and search volumes and how they can impact success. Finally, we talked about when it is appropriate to make changes and how to check whether your efforts are having the desired impact. Notes 10 marketing podcasts that should be on your radar in 2021 - https://www.reach-interactive.com/resources-and-blog/marketing-podcasts-to-listen-to/ Similar episodes #55 - Implementing a company-wide SEO strategy with Jack Sperry from BT, EE, and Plusnet #40 - Increasing organic traffic through smart content marketing & SEO with Steven Van Vessum from ContentKing #34 - Using razors to understand search intent with Jen Penaluna from Bigfoot Digital