This week's episode of 20 Minute Marketing is one of the most fun episodes we've ever recorded. We're joined by Ed Stapleton from Shandy Shack. Ed launched Shandy Shack in 2018 with two friends after they realised they could no longer hack a hangover. After trialing new drinks, they discovered that mixing craft beer and high-quality sodas provided a great alternative. So, Shandy Shack was born. During the episode, Ed shares insights on how Shandy Shack transformed from an initial idea into a national brand that is stocked at Sainsbury's. We talk about marketing strategy and how Ed and his co-founders used local targeting for organic growth. Liam then asks Ed how the rise of the hard seltzer industry, which has popular brands like Whiteclaw and Truly, has impacted Shandy Shack. To close out, Ed shares insights on how Shandy Shack was pitched to Sainsbury's and a recent funding round which will allow the business to grow to the next level.