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Blake Howard
A Change of Brand
A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.
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Ratings & Reviews
4.9 stars from 76 ratings
Great show, guests, and host!
This podcast shares insights around building a brand that you’ll be hard pressed to find elsewhere! Thanks, Blake and the rest of the crew.
derekmaloy via Apple Podcasts · United States of America · 12/21/21
Not just for design nerds!
So great! This show provides high quality content that is incredibly insightful to the work that is typically behind the scenes. The conversations in each episode resourcefully discuss the intricacies and difficulty of this kind of work but makes it fun to listen to along the way.
Nancy From Now On via Apple Podcasts · United States of America · 11/30/21
The best
Best graphic design podcast out there. Thank you!
Ville Oké via Apple Podcasts · Sweden · 11/09/21
Recent Episodes
Published 12/14/21
In the final episode of Season 2, we learn how Sweetgreen, a brand raising the bar on fast to-go and good to eat food, found a way to keep it real with a reimagined brand identity. COLLINS Creative Director - now turned Sweetgreen Executive Creative Director, Tom Wilder - and COLLINS Senior...
Published 12/14/21
Carnegie Hall, the renowned 130-year-old music venue and pride of New York City, conducted a brand refresh in early 2020. All was going seemingly well until the pandemic stole the spotlight and shuttered the Hall’s doors for nearly 12 months. Jennifer Kinon, co-founder of Champions Design, gives...
Published 12/07/21
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