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Blake Howard
A Change of Brand
A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.
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Ratings & Reviews
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5.0 stars from 109 ratings
“There are very few graphic design podcasts this well done—a must-listen for all brand designers.
As a designer I find it a super fun and interesting to hear designers tell the stories behind the rebrands. I learn, I laugh, I get ideas that inform my own process, and I hear about cool studios and...”Read full review »
COLINFLOWER via Apple Podcasts ·
United States of America ·
03/26/24
It’s easy to judge work with no context.
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“It’s harder when you know all the juicy details and what really informed the final outcome. And that’s just what this show delivers on.
Despite being an authority on the topic of branding, Blake approaches each episode with a genuine sense of inquisitiveness, with an attitude that there’s always...”Read full review »
S.0C0NN0R via Apple Podcasts ·
United States of America ·
03/22/24
Favorite design podcast by far!
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“No need to search for any other branding podcasts now that I’ve found A Change of Brand. It’s informative, backed by strategy, and sheds light on the details of branding projects I’ve always been curious about. Each episode always leaves me feeling inspired!”
sarabbsara via Apple Podcasts ·
United States of America ·
03/21/24
Recent Episodes
As a highly successful and ever-expanding company, the Minecraft brand began spawning major inconsistencies as it was built over time; block by block. But in 2022, they released a brand update that tidied up the logo system and individual identities for their ever-growing amount of sub-brands,...
Published 08/29/23
Published 08/29/23
Despite being known as a B2C telecom giant turned dying star, Nokia’s focus has been on developing B2B network technology for the past decade. For Nokia’s first major rebrand in 45 years, it was crucial to be seen as the digital innovator they are, not the mobile phone company they were. In this...
Published 08/22/23
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See hourly chart positions and more than 30 days of history.
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