Is this your podcast?
Sign up
to track ranks and reviews from Spotify, Apple Podcasts and more
Blake Howard
A Change of Brand
A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.
Listen now
Ratings & Reviews
☆
☆
☆
☆
☆
5.0 stars from 118 ratings
Glad to find this podcast
☆
☆
☆
☆
☆
“Podcast is well produced and informative. Even for non-professional, the hosts tell a good story that explains the design process.”
DCNYer via Apple Podcasts ·
United States of America ·
07/16/24
Incredibly insightful and fun!
☆
☆
☆
☆
☆
“The depth and dimension of these interviews and the insight they give to how these branding projects are conceived and completed is truly invaluable to creative professionals. This is a sort of peek under the hood into huge projects that we otherwise wouldn’t get this kind of a detailed...”Read full review »
EmberMike via Apple Podcasts ·
United States of America ·
05/20/24
Such great content for marketers
☆
☆
☆
☆
☆
“I’m a corporate marketer (my company has actually been covered on this podcast), and I’m so happy to have content like this. It tells the story of each brand through a marketing lens.
I actually finish each episode with a learning, unlike many other business podcasts.”
Pimply Dimply via Apple Podcasts ·
United States of America ·
05/20/24
Recent Episodes
When Pepsi’s overly philosophical rebrand launched in 2009, it was a real head scratcher for average consumers and design aficionados alike. While their 125th anniversary provided an opportunity for change, how do you even begin to rebrand such a global company like Pepsi? In this masterclass on...
Published 08/06/24
Published 08/06/24
When EA Sports and FIFA parted ways in 2023, there was just one minor problem: the popular soccer video game’s brand was entirely wrapped up in the FIFA name. Nils Leonard, Co-Founder of Uncommon Creative Studio, shares how he and his team approached creating a FIFA-less brand that honored the...
Published 07/30/24
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
