One of the biggest marketing tactics these days is to create a brand story. But how do you do that when you are selling basics, commodities - or something you can’t even touch or feel, like services? This week I’m joined by Chauncy Zalkin, an expert  in building brand stories for companies ranging from fashion to SaaS software and real estate. Even when it seems like  there isn’t a story to be found, Chauncy is able ask to the right questions and uncover that perfect brand story you did know existed. In this episode Chauncy will be discussing - How to discover the story within your brand. - Why the way a brand makes people feel is the key to customer retention. - The importance of focus - especially in a crowded, noisy market. USEFUL LINKS: Asianet Consultants:  https://asianetconsultants.com Chauncy on LinkedIn:  http://www.linkedin.com/in/chaunceyzalkin Chauncy's Portfolio: http://www.slcontentstudio.com/ Visit A Seat at The Table's website at https://seat.fm