Everyone wants to build a brand. But few people actually know how.For most, a brand is a logo and a vague mission statement - and little more.And you can really blame them. Creating a unique brand identity - and articulating it so that others (ideally customers) understand what you stand for - is a lot bigger undertaking than it seems.I'm Jane Singer, and welcome back to A Seat at the Table. In each episode, we sit down with some of the smartest and most innovative people who join...