The apparel industry is being forced to re-imagine itself in the face of pressure to meet new green standards.Suddenly, what we thought was sustainable turns out to be merely a ‘good try’ - but not enough.While apparel needs to now recycle, be circular, reduce carbon emissions and lower water usage, it also has to appeal to consumers - who want clothing that is eye catching, comfortable, high quality and personalized.That’s a big ask for any industry, let alone an industry that runs on razor ...