Everyone wants to build a brand. But few people actually know how.For most, a brand is a logo and a vague mission statement - and little more.And you can really blame them. Creating a unique brand identity - and articulating it so that others (ideally customers) understand what you stand for -...

AI has become one of the most talked about technologies. A lot of the hype makes AI seem like a magic wand that can do anything or an evil demon that will leave massive numbers of people without jobs. While it's unlikely, at least for now, that these extreme cases are true, there is little doubt...

The apparel industry is being forced to re-imagine itself in the face of pressure to meet new green standards.Suddenly, what we thought was sustainable turns out to be merely a ‘good try’ - but not enough.While apparel needs to now recycle, be circular, reduce carbon emissions and lower water...