In the competitive world of mobile commerce success is now being driven by push notifications powered by new mobile apps. The idea is to grab consumers’ attention and get them to take immediate action.  That means not only having e-commerce apps on people’s phones, but making them extremely user-friendly. Today we’re joined by Campbell Paton, Co-Founder and CEO of StoreLab, which helps e-commerce companies maximize mobile commerce. In this episode Campbell with be sharing: - Why push notifications are outperforming email - and SMS messages. -  How mobile commerce is changing the game for e-commerce. -  Guidelines and best practices for optimizing your mobile commerce apps. USEFUL LINKS: Asianet Consultants:  https://asianetconsultants.com StoreLabs:  https://www.storelab.app/ Connect with Campbell Paton on LinkedIn:  https://www.linkedin.com/in/campbell-paton/ Visit A Seat at The Table's website at https://seat.fm