Episodes
Today With Lindsay Hunter: Welcome to a Well-Designed Business. If you’ve been listening to the show for any amount of time, you’ve heard me tell you to niche at least a dozen times. So…if you haven’t niched…what’s holding you back? My guest today, Lindsay Hunter, probably had all of those same fears. But she also had a passion—and she turned that passion into a profitable, thriving niche as the equestrian interior designer. Today, she’s sharing her story—and how niching opened up doors for...
Published 11/12/24
Today With Donna Hoffman: Welcome to A Well-Designed Business. Many designers struggle with harnessing their sensitivity in business, often seeing it as a weakness rather than a strength. My guest today is interior designer and business coach Donna Hoffman, sharing her journey from launching a luxury design firm during the 2008 recession to building a 7-figure, award-winning business. Donna, the founder of Impeccably Designed Homes and creator of the Successful Design Biz Academy, has...
Published 11/08/24
Today With Ann Kottler: Today with Ann Kottler, we're learning all about designing for elite home builders and managing luxury residential projects. Ann is the founder and principal designer of her namesake firm based in Lake Geneva, Wisconsin, where she's established herself as the go-to expert for 7-8 figure new home construction and remodeling projects. In this episode, Ann shares her strategies for building strong relationships with custom home builders, mastering material selection, and...
Published 11/05/24
Today With Shayna Pellino: Welcome to A Well-Designed Business. If you're feeling stuck in your business, wondering how to make that crucial transition from being self-employed to running a true business, this episode is for you. My guest today, Shayna Pellino of 4DBiz, has identified clear growth markers in the journey of interior design business owners. Through her work with designers - about 20 new conversations every month - she's noticed a common thread: many are stuck in Growth Marker...
Published 11/01/24
Today With Dan Mazzarini: Welcome to a Well-Designed Business. When you think about the future of your firm, what do you envision? Are you going to stay small? Or do you hope to grow your team?  There’s no right or wrong answer. Different business owners have different goals. But if you do want to build a team, you have to learn how to lead efficiently, create strong processes, and cultivate the right team culture.  My guest today, Dan Mazzarini, principal and creative director of BHDM desig,...
Published 10/29/24
Today With Kate O’Hara: Hi, welcome to A Well-Designed Business! In this episode, I sit down with the incredible Kate O'Hara to dive into the fascinating distinctions between growth-focused and scale-focused entrepreneurs. With her unique perspective as both a founder and a second-generation business owner, Kate shares invaluable insights on how mindset shifts are crucial as businesses evolve. We discuss the importance of balancing sales drive with effective processes, the challenges of...
Published 10/25/24
Today With Kelly O’Neil: Welcome to a Well-Designed Business. I have heard from so many of you interested in design-build—and most importantly, how to start building those relationships that bring you into the industry and position you as a go-to trusted designer.  My guest today, Kelly O’Neil, has a lot of insight to share on that topic. She has cultivated strong relationships with builders, found ways to prove her value, and used processes not just in her design, but even in the way she...
Published 10/22/24
Today With Kristi Hopper: Hi, welcome to A Well Designed Business! Today, Kristi Hopper shares a deeply personal and challenging experience as we talk about a situation that, sadly, has happened to others before: to discover that a long-trusted employee had been embezzling funds. Kristi bravely opens up about the emotional toll this betrayal took on her, the lessons learned, and the importance of implementing checks and balances in our businesses. Join us as we explore the realities of trust,...
Published 10/18/24
Today With Elle Odoi & Yvette Pappoe: In this episode, I sit down with Elle Odoi & Yvette Pappoe, the incredible sisters behind Décorelle Studio, a luxury interior design firm serving the DMV area and beyond. Elle, the CEO and Principal Designer, brings over a decade of experience to the table, along with an MBA and a certificate in Women's Entrepreneurship from Cornell. Her sister Yvette, the Co-Founder and COO, is a licensed attorney and law professor who manages the firm's...
Published 10/15/24
Today With LuAnn Nigara: Hi, welcome to A Well-Designed Business! In today's episode we dive into the upcoming High Point Furniture Market Fall 2024! Join me as I share all the details about our amazing lineup of free panel discussions that you won’t want to miss. From turning your design passion into profit to harnessing technology in our industry, we’ll cover it all! Plus, I’ll be moderating sessions with some of the brightest minds in design. This is your chance to gain actionable...
Published 10/11/24
Today With Jecks Stone: Today, we're joined by Jecks Stone, a sustainability-focused interior designer and owner of Persona Abode Interiors. Jecks shares her journey from childhood 'Earth Keeper' to champion of 'people, place, and planet' design. We explore how she integrates environmental consciousness into her thriving business, from client interactions to material choices. Jecks reveals her unique approach to understanding client needs, balancing vegan principles with client preferences,...
Published 10/08/24
Today With Ciara King: Welcome to a Well-Designed Business. Starting a design business is exciting, but it isn’t easy—especially when that first “real” client doesn’t come easily.  My guest for today’s on-air strategy session is in the thick of this tough spot and unsure how to move forward.  Today Ciara Robinson, founder of Ville Otis Interiors, joins me for a live coaching session to work through some of the hardest parts of starting a business—positioning yourself, converting leads, and...
Published 10/04/24
Today With Devon and Michael Wegman: Welcome to a Well-Designed Business. As you know, husband and wife duos are near and dear to my heart, and we have had several great examples over the years who have shared their stories of how they divide responsibilities, support each other, and work as a team in their businesses. Today I am joined by another great spouse partnership, Devon and Michael Wegman.  Devon and Michael talk about the importance of goal-setting, how to keep yourself grounded...
Published 10/01/24
Today With Sonia Barney: Hello! Welcome to A Well-Designed Business! Today I sit down with Sonia Barney, a talented interior designer who turned her passion into a thriving business. Sonia shares her unique journey, from navigating the challenges of motherhood to discovering her entrepreneurial spirit. We dive into her experiences at Power Talk Friday in Las Vegas and discuss how embracing her strengths has allowed her to carve out a successful niche in the design industry. More About Sonia...
Published 09/27/24
Today With Ann Cariola: Welcome to a Well-Designed Business. I firmly believe that age is just a number, and that you can start a successful business at 20, 80, or anything in between.  But I also know that the idea that it is too late is common. Maybe you wanted to start your own business or you were always interested in design, but you kept putting it off, focusing on other things, building your career or your family—and maybe now it does feel like it’s slipped past you.  My guest today,...
Published 09/24/24
Today With Lisa Haukom: In this episode, I sit down with Lisa Haukom, an award-winning photographer and personal brand strategist known as the "Imposter Syndrome Slayer." Lisa shares her expertise on helping entrepreneurs, particularly women in creative fields, overcome their fears of visibility and confidently showcase themselves online. Whether you're struggling to show up on camera or looking to elevate your brand's visual storytelling, this episode offers valuable insights and actionable...
Published 09/20/24
Today With Susan Hayward & Jillian Hayward Schaible: Today I am joined by Susan Hayward and Jillian Hayward Schaible from Susan Hayward Interiors. With nearly two decades of experience in both residential and commercial projects, this mother-daughter team prioritizes uncovering each client's unique style. Their approach ensures every design, whether for home or business, truly represents the client's personality and needs. They will be sharing how it can be a viable revenue stream, what...
Published 09/17/24
Today With Connie Whitman: Today, we're diving deep into the world of sales with the amazing Connie Whitman, and let me tell you, this woman knows her stuff! Known for her high-energy, passionate, heart-centered, and enthusiastic approach to sales, teaching, and coaching, Connie has been the CEO of Changing the Sales Game for over 20 years. She's been helping business owners, leaders, and sales teams build powerhouse organizations, and today she's here to share that wisdom with us. LuAnn...
Published 09/13/24
Today With Dean Keyworth: Welcome to a Well-Designed Business. My guest today is Dean Keyworth, founder of Armstrong Keyworth, who recently published a book through the Royal Institute of British Architects called New Country: City Style for Rural Living, that teaches you how to create practical designs that work for country homes and also provide functionality for the modern world.  There are so many details in the book that explain how this specific expertise in design impacts rural...
Published 09/10/24
Today With LuAnn Nigara: Hello! Welcome back to another episode of A Well-Designed Business. Today, we're diving deep into a topic that resonates with so many of us—resilience. After our recent episode featuring Sandra Funk, Robin Burrill, and Antonio DeLoatch, I received an overwhelming number of messages from listeners expressing how much they needed to hear those stories of struggle and triumph. Running a business is no easy feat, and it can often feel isolating. But remember, you are not...
Published 09/06/24
Today With Charlene Miranda: Today, I am sitting down with Charlene Miranda, Creative Director of Miranda and Co. During her childhood living in Kuwait, Charlene's summers spent in India with her grandparents ignited her passion for creativity as she fell in love with the interior designs at her grandmother's friends' homes - a true creative from the very beginning! Join in as Charlene and I delve into her journey from Project Manager overseeing million-dollar projects to pursuing her...
Published 09/03/24
Today With Michele Williams: Hi, welcome to A Well Designed Business! Today I’ll sit down with Michele Williams for an insightful conversation. We’ll reflect on her journey together, discussing the evolution of Michele's career, her impactful CFO to Go program, and the importance of understanding finances in business. If you're looking to enhance your financial literacy and gain confidence in your numbers, this episode is packed with valuable insights and personal anecdotes. Tune in for an...
Published 08/30/24
Today With Elan Design House: Today, with Kilian Camp, Alison Green, and Kadie Chiera of Élan Design House, we explore the dynamics of running a successful interior design firm as a trio. These talented women share their journey from co-workers to co-founders, revealing how they've leveraged their complementary skills to create a thriving business. We discuss the importance of clear role definition, effective communication strategies, and maintaining work-life balance in a partnership. In...
Published 08/27/24
Today With Angie Viehman: Welcome to a Well-Designed Business. I hear from designers all the time who want to start online businesses on the side. And while it’s easy to understand why this is appealing—creating some passive income and diversifying your revenue—the truth is that I usually see this as a distraction. My advice is almost always to stay focused on what you’re doing now instead of chasing a new business or a new idea.  And in most cases, I stand by that. But my guest today, Angie...
Published 08/23/24