Episodes
Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans
Published 10/30/24
VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance
Published 10/28/24
Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z
Published 10/23/24
Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.
Published 10/16/24
Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones
Published 10/09/24
VP of Marketing Carol Best discusses brand purpose and changing consumer behavior
Published 10/02/24
CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional banking
Published 09/25/24
Paul Basford of William Grant & Sons discusses marketing strategies and industry trends
Published 09/18/24
CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
Published 09/11/24
CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program
Published 09/04/24
CMO Ilona Aman discusses Athleta’s recent Olympics campaign and back-to-school shopping
Published 08/28/24
GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products
Published 08/21/24
The ice cream maker has had to balance is social justice views and being part of a packaged food giant
Published 08/14/24
Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.
Published 08/07/24
Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker’s marketing edge and how it is approaching sports marketing.
Published 07/31/24
Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what’s next for Scrub Daddy.
Published 07/24/24
COO Courtney Hirsch discusses brand deals and TV rights
Published 07/17/24
Beauty brand’s new campaign showcases endurance testing on its makeup products
Published 07/10/24
CMO Jenn Garbach discusses the new work and how PNC competes with big budget bank rivals
Published 07/03/24
Senior VP of Business Daniel Folkman breaks down the delivery brand’s strategy, recent campaign efforts and where it sees growth
Published 06/26/24
Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.
Published 06/19/24
Do influencers actually get to move for free these days? Piece of Cake Chief Marketing Officer Najah Ayoub has the answer to that question and many more influencer marketing queries.
Published 06/12/24
Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.
Published 06/05/24
Jenny Danzi discusses ‘Better with Pepsi’ campaign
Published 05/29/24