Episodes
TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.
Published 11/01/23
The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisition
Published 10/25/23
After last year’s meltdowns, the carrier is investing in technology and communications
Published 10/18/23
Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.
Published 10/11/23
CMO Tim Ellis discusses influencers, social media and showing a more ‘playful’ side of the league
Published 10/04/23
Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.
Published 09/27/23
Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.
Published 09/20/23
Roxy Young, Reddit’s chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates on certain subreddits.
Published 09/13/23
CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketing
Published 09/06/23
Austin Leonard, head of sales for Sam’s Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.
Published 08/30/23
Applied Design’s Brad Scott joins the Marketer’s Brief podcast to talk about the challenges and benefits of including accessible elements in design
Published 08/23/23
Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.
Published 08/16/23
Malibu marketing VP Matt Foley talks about playing to the brand’s strengths, including two remakes of ‘Escape (The Pina Colada Song)’
Published 08/09/23
Spin Master’s new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what’s ahead for the holiday season
Published 08/02/23
Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.
Published 07/26/23
Marketing Exec Kelly Colbert joins the Marketer’s Brief to discuss the brand’s recent ‘Translators’ campaign
Published 07/19/23
Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo’s, talks data and the crucial role of social media
Published 07/12/23
Mattel exec on brand collabs, Barbiecore and future spinoffs
Published 07/05/23
Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'
Published 06/28/23
Carla Dunham joined the DTC brand earlier this year and is already making marketing changes
Published 06/21/23
VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.
Published 06/14/23
Chief Brand Officer Amy Smith talks about Toms’ mental health awareness campaign and its Pride Month collection
Published 06/07/23
Danone’s VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needs
Published 05/31/23
New CMO Damon Burrell talks about Geico’s marketing strategy amid insurance upheaval and why the gecko maintains his appeal
Published 05/24/23
Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.
Published 05/17/23