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Ad Age Marketer's Brief
Why Jolie is marketing shower heads as beauty products
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Description
Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.
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How Vuori’s new CMO plans to build the brand
Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansion
Published 05/15/24
Ad Age Marketer's Brief
Published 05/08/24
How eBay is using AI to recommend products and improve creative
Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trends
Published 05/08/24
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