In this episode of Add To Cart, we checkout Holly Cardew, founder and CEO of Carted, an app designed to help consumers super charge their shopping game with organisation, comparison, collaboration and sales access.  Holly’s entrepreneurial background saw her selling handbags on Ebay aged 14 and now, several startups and a decade later, Carted is her focus and is drawing the attention of some of Australia’s biggest investors including Blackbird Ventures.   Links from the episode: Holly Cardew from Carted: A Universal API for Shopping Lovers | #413 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently? Name a piece of tech that you or your ecommerce business couldn’t live without? Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today?  About your co-host: Holly Cardew from Carted Holly is the Founder and CEO of Carted. Carted is building the world’s best shopping experience by collecting, standardising, and connecting all of the world’s products (billions of products from millions of merchants)  into a single source of truth - a product graph. Carted’s Product Graph will forever change the shopping landscape. Also recognising the immediate need for better shopping experiences, Holly and the team at Carted have been working on the Carted App which puts personalised shopping at users' fingertips, all powered by Carted's Product Graph. Holly is passionate about reshaping the future of shopping and already has a track record of success in ecommerce, having built and launched five Shopify apps used by over 30,000 merchants globally. You can contact Holly at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:  Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Email [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.