In this episode of Add To Cart, we are joined by Kerryn and Aaron Langer, Founder and CEO of Arms Of Eve, a jewellery and accessories brand that channels self expression. Starting life at the markets, Arms of Eve now boasts celebrity customers such as Margot Robbie and Hailey Bieber - and is soon to open its fourth and fifth stores.  In this chat, Kerryn and Aaron share why they love the Japanese concept of Kaizen and how they apply it in their business to make continual little changes, even when it isn’t perfect. We discuss their multi generational customers and what they need to do to cater with customers who range from Gen-Z all the way through to baby boomers. And we get nerdy talking about some of the recent changes they’ve made online to simplify the user journey and increase conversion.   Links from the episode: Arms Of Eve Kaizen Deliver In Person (sponsored) Shopify Plus (sponsored) Questions answered: Who’s your target market? How do you stay inspired? How do you ensure your jewellery  is ethically produced  This episode was brought to you by…   Deliver In Person Shopify Plus About your co-hosts: Kerryn Langer from Arms Of Eve Fashion designer and accessories queen. Kerryn is a traveller and lover of life and obsesses over items of beauty and has worked tirelessly in fashion to be exactly where she is now as founder and creative director at Arms Of Eve. You can contact Kerryn at LinkedIn Aaron Langer from Arms Of Eve Creative leader with over 25 years experience across Television, Music, Advertising, Marketing & ecommerce, culminating into leading business strategy and growth for fashion accessories brand Arms Of Eve. You can contact Aaron at LinkedIn Please contact us if you:  Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Email [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.