In this episode of Add To Cart, we checkout Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand’s range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style.  In recent years, Ryderwear has developed four gym locations in South Australia.   Links from the episode: Ryderwear Unleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris from Emarsys  | #409 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently?Name a piece of tech that you or your ecommerce business couldn’t live without?Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today?   This episode was brought to you by…   Emarsys About your co host: Justin Bausch from Ryderwear Experienced & reliable marketing professional, qualified with a Master of Marketing & Bachelor of IT/Multimedia.  Analytically minded with the ability to construct highly engaging digital strategies, customer journeys, marketing automation & content across digital communication channels such as mobile, web, social media & email.  Specialised in the digital sector with a specific focus in CRM, email marketing, automation, customer journey mapping, lead nurturing/generation and life-cycle management. You can contact Justin on LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:  Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Email [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.