In this episode of Add To Cart, we sit down with Gai Le Roy, CEO of IAB Australia, to explore the shifting landscape of retail and digital media in Australia. Gai shares her insights on how Amazon's rapid growth is redefining consumer expectations, the importance of preparing for upcoming Privacy Act reforms, and the impact of the juniorisation of the workforce in the advertising industry. With over 25 years of experience, Gai provides practical advice for retailers on how to stay competitive in this fast-evolving market. Links from the episode: IAB 2024 Ecommerce Report IAB 2024 Talent ReportIAB Australia Website: Explore industry reports, resources, and the latest trends in digital advertising.Gai Le Roy on LinkedIn: Connect with Gai Le Roy to follow her insights and industry updates. What you’ll learn: How is Amazon’s rapid rise transforming the retail landscape in Australia and what can local businesses can do to keep up.The crucial steps should you take now to prepare for the upcoming Privacy Act reforms. Learn how to protect your business and customer trust.Why is the juniorisation of the workforce causing ripples in the advertising industry, and how your company do to stay ahead. This episode was brought to you by…   Deliver In Person Shopify Plus About our guest Gai Le Roy, CEO of IAB Australia, is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in helping businesses leverage digital and advertising insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations. About your host: Nathan Bush is the host of Add To Cart and is an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email. Please contact us if you:  Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.