In this episode of Add To Cart, we chat with Adam Bouris, co-founder of WHO IS ELIJAH, the Aussie fragrance brand making waves globally. Adam shares the wild story behind their brand name, how they got into David Jones in just five days and the bold decision to cut down from 800 wholesalers to just a few key players like Sephora. Adam shares his plans to expand the brand globally, the role of free samples in their marketing strategy, and how Adam manages both business and family life as he and his wife gear up to take on the world. This episode was brought to you by…   Deliver In Person Shopify Plus About your guest: From cabinet maker to world conquering entrepreneur, Adam Bouris is an accomplished entrepreneur and true Aussie all rounder. With a background as a Director and Co-founder of several companies spanning various industries, Adam eventually co-founded his own brand WHO IS ELIJAH with his wife in 2019. Since then, Adam has been instrumental in transforming the business from a garage startup into Australia’s fastest-growing fragrance brand. Under his leadership as CEO, WHO IS ELIJAH is now making its mark on the global stage, expanding into key markets including the Middle East, UK, and EU.  About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email. Please contact us if you:  Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Email [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.