In this episode of Add To Cart, we chat with Jethro Marks, co-founder of The Nile, one of Australia’s longest-running online retailers. Starting out with just a computer, a living room and a few thousand dollars, Jethro has built The Nile into a global platform, shipping millions of products across 120 countries. Jethro shares how The Nile’s focus has shifted to becoming the leading online bookstore in Australia and New Zealand, and why staying plugged into global trends through events like ShopTalk in Vegas is crucial. We also dive into his multi-channel strategy, selling across platforms like eBay, Amazon, Catch, and Kogan, and the challenges of running a successful business for over two decades. This episode was brought to you by…   Deliver In Person Shopify Plus About your guest: Jethro Marks is the Co-Founder and CEO of The Nile, one of Australia's pioneering pure-play online retailers. With over 15 years of experience in eCommerce, Jethro has been there since the start with co-founder Mark Taylor, taking the enterprise from a living room with two guys and a computer to a global operation across Australia, New Zealand, the US, and UK, offering over 40 million products. A former Director of NORA, he is also a Non-Executive Director at DroneShield (ASX: DRO). About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:  Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.