In this checkout chat, Nathan sits down with Jared and Jimmy from Plant with Willow, a tech startup helping people keep their houseplants alive. From Jared’s love for Google Home and his must-read The Way of Kings, to Jimmy’s obsession with his custom-built PC and love of the High Performance podcast, the duo share their passion for tech, books, and building a fun, dynamic team culture. The pair express admiration for plant care brand We the Wild and the seamless customer experience of Vitable and explain why prioritisation and time management are the biggest challenges in scaling their business, especially with exciting partnerships like their recent deal with Bunnings. Check out our full-length interview with Jared and James here: From Kickstarter to Bunnings: Staying Alive with Tech Startup Plant With Willow | #439 This episode was brought to you by: Deliver In Person Shopify Plus About your guests: Co-founder of Plant with Willow and a natural-born innovator, Jared Carlin has over 12 years of experience in product innovation. With a knack for identifying untapped opportunities, nurturing them from concept to commercial success, Jared's strategic focus on innovation has fueled the development of cutting-edge products and services. Originally from Western Australia’s picturesque southwest, Jared is a proud Curtin University graduate who brings a down-to-earth approach to forward-thinking ideas. James Shamim brings a wealth of experience in business development, commercial operations, and finance, with a career spanning public, private, government, and startup sectors. He ventured into tech in 2016 and, prior to co-founding Plant with Willow, became a key player in a Deloitte Fast 50 tech-winning company. Known as Willow’s English Aussie, James is a savvy generalist with a passion for all aspects of business, seamlessly navigating strategy, finance, and operations. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or email. Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Hosted on Acast. See acast.com/privacy for more information.