In this Checkout episode, we catch up with Adam Bouris, co-founder of WHO IS ELIJAH , a fast-growing Aussie fragrance brand with a commitment to cruelty-free ingredients and bold, gender-neutral scents. Adam talks about an Instagram purchase gone wrong, his admiration for Gymshark founder Ben Francis and his steady brand growth, and explains why Triple Whale is a game-changer for understanding attribution and marketing performance. He also discusses his personal guidebook Principles by Ray Dalio and the art of switching off.   Check out our full-length interview with Adam Bouris here: Scaling a Scent: How Adam and Raquel Bouris Put WHO IS ELIJAH On The World Stage | #450 This episode was brought to you by: Deliver In Person Shopify Plus About your guest: From cabinet maker to world conquering entrepreneur, Adam Bouris is an accomplished entrepreneur and true Aussie all rounder. With a background as a Director and Co-founder of several companies spanning various industries, Adam eventually co-founded his own brand WHO IS ELIJAH  with his wife in 2019. Since then, Adam has been instrumental in transforming the business from a garage startup into Australia’s fastest-growing fragrance brand. Under his leadership as CEO, WHO IS ELIJAH is now making its mark on the global stage, expanding into key markets including the Middle East, UK, and EU.  About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:  Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.