The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, describes how we got to this highly-disruptive moment.
DoubleVerify's first institutional investor describes the company’s journey from an ad verification point solution provider in 2008 to a full-suite ad measurement company valued at $5.4 billion.
As addressable TV advertising gains steam, so too has excitement among agencies and advertisers. In this episode, RPA Chief Media Officer Jim Helberg describes the progress he sees and what he hopes happens next. “What once was the power of large blunt objects in terms of audiences could now...